hope and grace

your purchase helps us support
mental health efforts.

we believe in giving back. generosity and
sharing enrich both the recipient and giver.
you can join us in our mental health and
wellbeing mission.

Wish is the only national, user-led charity working with women with mental health needs in prison, hospital and the community. It provides independent advocacy, emotional support and practical guidance at all stages of a woman's journey through the Mental health and Criminal Justice Systems.



where there’s hope, there is grace.

the hope & grace initiative represents our
unending commitment to support mental health and
wellbeing. mental health issues are one of the greatest
challenges women face. through the initiative, every product
sold helps us support community-based mental health
efforts with financial grants focused on empowering women
through the prevention and treatment of related issues.

items 450m

more than 450 million people worldwide suffer from mild
to serious mental health issues—such as post-traumatic
stress, depression, anxiety, bipolar disorder, self–esteem and
financial stress—all of which disproportionately affect
women around the world.


one in five adults
experiences mental illness
in a given year


americans live with a serious
mental illness such as schizophrenia,
major depression, or bipolar disorder.


one in eight women can expect to develop
clinical depression during her lifetime

call: 1–800–273–talk (8255). if this is an emergency, please call 911.

we all know one...

1 friend, 1 niece, 1 daughter, 1 sister, 1 aunt, 1 mother,
1 grandmother—who may be among the 1 in 5 people
struggling with a mental health issue. we believe that
when we address the wellbeing of just one in our
community, we bring hope and grace to all.

frequently asked questions

will my purchase of any product go to the hope & grace fund?
yes! our commitment is brand-wide. every time you purchase a
philosophy product, you will be a part of supporting
incredible organizations addressing mental health challenges.
the funding from the hope & grace initiative supports
community-based programs focused on mental health and well-
being for women and families. the funds are distributed by an
independent nonprofit organization with guidance from leading
practitioners and experts in mental health and wellbeing. with
an average grant size of $25,000-$75,000, the fund supports
many organizations each year and touches thousands of lives.

how can i apply for a grant?
if you are a community-based organization addressing
mental health for women and families, please see our
application guidelines and apply for funding at

how do i know my purchase is making a difference?
we take special care to ensure that your support goes to the very
best organizations. we do this through a rigorous vetting pro-
cess and by working with leading advisors and experts.

i want to do more. how can i contribute?
thank you—we appreciate your support. while we don't accept
outside donations to the hope & grace fund, we encourage
people to donate directly to the organizations we support.
throughout the year, we will highlight those organizations
and provide opportunities for people to give.

where can i find support near me?
if you are looking for support for you or someone you know, a
good place to start is with a local chapter of the national alliance
for mental illness (nami). you can find a chapter near you here.
you can also visit bring change 2 mind for more resources.
if you are in crisis, call: 1–800–273–talk (8255). if this is an
emergency, please call 911.

who is the new venture fund?
the new venture fund is the administer of the hope &
grace fund.
the new venture fund is a 501(c)(3) public
charity dedicated to supporting innovative and effective public
interest projects. we accept one proposal per group per fiscal
year (july 1–june 31). you must be a registered 501(c)(3)
public charity to apply. to apply, please contact

can i buy products at any store to donate?
any philosophy product you purchase in the U.S.
will support the hope & grace fund.

what areas of mental health will the hope & grace fund
be affecting?

the fund targets organizations which work with women and
families in the united states who are currently underserved by
mental health services by providing grants to community-based
mental health organizations. these unsung heroes of the mental
health field include those organizations that are working to
overcome barriers to and stigma around seeking treatment for
mental health issues, providing access to mental health
treatment and fostering support networks for women with
mental illness. the hope and grace will not fund projects
that are specifically focused on suicide, abuse, eating disorders
or youth-centric approaches.